Apple Stumbled Into A War With The Gaming Industry and The Future Of iOS is at Stake. Apple’s relationship with the gaming industry has always been complicated, but this month that relationship slid into a sour and very public legal and regulatory war that could shape the future of iOS apps. It first started when Apple made a statement on why it has no plans to ever approve cloud gaming services from its tech rivals Google and Microsoft. More information is provided at The Verge. The second was when Apple kicked the massively popular battle royale hit Fortnite out from the App Store after its creator, Epic Games, provoked the company with a rule-violating update. Read on to see more on this article Apple Stumbled Into A War With The Gaming Industry And The Future Of iOS Is Stake.
Apple Stumbled Into A War With The Gaming Industry and The Future Of iOS is at Stake
Epic had issues with Apple’s removal with an antitrust lawsuit prepared well in advance and complete with a detailed 62-page legal complaint. It may be a strong case to impose long-lasting changes on Apple’s business. However, the Epic’s dramatic public performance was an unprecedented bit of corporate trolling the likes of which we’ve never seen. This has set up the feud with Apple as a fight bordering on good versus evil, with Apple seen as the corporate bad guy aggressively taxing and restricting developers. Epic’s complaint argues that behavior also breaks the law. More information on this is provided at the The Verge.
The Epic’s Lawsuit and Mocking Ad against Apple
Epic is also suing Google on similar grounds after Google removed Fortnite from its Play Store. But as Epic made clear in a surprising video mocking Apple’s iconic “1984” Macintosh ad. The one that also aired directly to players within the virtual world of Fortnite itself. The primary target here is Apple and its longstanding and often controversial stewardship of the iOS app ecosystem.
The ad features a signature Fortnite character racing into a dimly lit auditorium of corporate zombies, slack-jawed and eyes glazed as an anthropomorphic Apple celebrates exploitation of the working class. The character swings her pickaxe toward the screen, shattering it and displaying a message modeled after the original Apple ad’s memorable onscreen text: “Epic Games has defied the App Store monopoly. In retaliation, Apple is blocking Fornite from a billion devices.
This is a stunning piece of animation because it uses Apple’s original underdog persona in the personal computing industry of the 1980s and Orwellian themes of state control to cast Apple as the ultimate villain, its growth and greed having turned it into the very suit-clad enemy it railed against nearly four decades ago.
Apple May Loose the next Generation Game Lover
Individually, either of Apple’s moves, yanking Fortnite, or banning cloud gaming services may make gamers skeptical about Apple’s control over the App Store and the company’s commitment to bring the best games to mobile and keep them there. But looking at things, Apple is at risk of losing a generation of young, game-loving smartphone owners that might prefer platforms and services the iPhone maker has shown it has little control over.
Apple, which has presided as the boss over one of the most lucrative gaming booms of the last decade, has now removed one of the most popular mobile games ever made from its store, one played by kids and teens around the globe. Many of those players are growing up with no need for a gaming console or PC, as Fortnite itself proves. At the same time, Apple is explicitly and purposefully excluding cloud gaming platforms that could bring the kinds of games that require a dedicated console or PC to those same gamers’ phones — by using the iPhone or iPad’s screen and network connection as mere conduits for a cloud gaming server instead.
Apple’s ban on cloud gaming was not entirely unexpected, but it fell on skeptical ears. When the company explained why Google Stadia and Microsoft xCloud can’t ever exist on iOS, condemnation of the move was swift even among Apple-focused sites. It is called by Macworld a “patently absurd” excuse. For more information visit Mac World
Appleinsider said it was “consumer hostile,” even trusted Apple blogger John Gruber of Daring Fireball called it “nonsensical” in his article.
That Apple explanation: cloud gaming services don’t belong because they offer access to a library of games Apple can’t review individually. For games to exist on the iPhone and iPad, they must be submitted individually for inspection, subject to user reviews, and findable in search results, Apple suggests. Games, in Apple’s eyes, aren’t to be treated the same as music, movies, and TV shows, but rather as software that warrants careful inspection lest they are updated later in ways that violate its strict content guidelines, the company tells The Verge.
Unsaid here, of course, is that all apps peddling digital goods of any kind must pay Apple’s 30 percent fee. Cloud gaming apps, which offer access to many games that contain their own virtual marketplaces of digital goods, complicate that enshrined business arrangement. How might Apple collect its take if a player is spending money inside Epic’s Fortnite, once it’s streamed over Microsoft’s xCloud instead of locally on their phones? To read the full article visit The Verge.