Google And Facebook Under Pressure To Ban Children’s Ads. According to Wikipedia Advertising to children is simply the act of advertising products and services to children, as defined by national legislation and advertising standards. It has become a subject of debate because of its alleged influence on little children’s consumption. The law concerning this type of advertising has largely evolved in recent years such as the children’s online privacy protection Act on the US.
However, in most countries advertising to little children is framed by a mix of legislation and advertising self-regulation. Tech firms like Facebook and Google are urged to stop advertising to children under 18 years. BBC has the news in detail, read the next section for details.
Google And Facebook Under Pressure To Ban Children’s Ads
According to BBC, Tech firms have been urged to stop advertising to under 18s in an open letter signed by MPs, academics, and children’s rights advocates.
The letter says “behavioral advertising not only undermines privacy but puts susceptible youngsters under unfair marketing pressure.” The letter was addressed to Google, Amazon, Facebook, Apple, and Microsoft.
In a separate move, Google-owned YouTube is accused of unlawfully mining data from five million under -13s in the UK.
However, European data protection laws forbid the mining of data of young children. According to the letter “ The fact that ad-tech companies hold 72 million data points on a child by the time they turn 13 shows the extent of disregard for these laws, and the extraordinary surveillance to which children are subjected. There’s no justification for targeting teenagers with personalized ads any more than there is for targeting 12 years olds. You the most powerful companies on the internet, have a responsibility to protect your users.”
MP Caroline Lucas and clinical psychologist Dr. Elly Hanson are among the 23 signatories. Friends of the Earth are also named in the letter.
However, it was coordinated by a global action plan, which argues that online advertising accelerates consumerism, and adds unnecessary pressure to the planet. No of the firms who are asked to comment has responded yet.
The privacy advocate Duncan McCann is suing google on behalf of 5million British children, claiming it broke privacy laws by tracking children online, in breach of both European and UK data protection laws.
The case is a UK High Court in July, will be strongly contested by YouTube which will argue its platform is not for under 13 years of children.
Thus, McCann has children beneath that age, he believes that damages of between £100 and £500 could be payable to children who are found to have had their data breached.